The ever-broadening average British man (and new sub labels such as Asos Plus) support this theory. “ with massive legs can’t actually fit into stiff denim,” he reasons. White also acknowledges that soft, super-stretchy jeans are particularly popular with those who never skip leg day (“I’ve got a few bodybuilding influencers”) but, interestingly, he theorises that this is mainly about practicality rather than a desire to show off hulking pins. “I remember the fashion a good three or four years ago was girls wearing skintight jeans, rolled-up with Nike trainers.
For all the thrusting, laddy masculinity of the Geordie Shore and Love Island stars who proudly wear Hera, White thinks the look has its roots in a kind of gender play. That mention of women’s denim isn’t insignificant.
